LAUVANE · Coming soon to the United States & Canada
Privacy policy
LAUVANE launches soon. This page describes the service as it works at launch. Until then we only keep the email addresses people give us for launch news.
This policy explains what personal information LAUVANE collects, how we use it, who we share it with and the choices you have. It applies to our website and emails.
Who we are: LAUVANE ("we", "us"). Questions and requests: hello@lauvane.com or the contact page. Our Privacy Officer (person in charge of the protection of personal information) can be reached at the same address.
What we collect
| Category | Examples | Source |
|---|---|---|
| Identifiers and contact details | Email address, and your name if you sign in with Google or Apple | You |
| Account activity | Wishlist, price and stock alerts, newsletter choice, language | You, your use of the site |
| Click-outs | Which offer you followed to a retailer, when, from which page, your browsing session and a daily-changing visitor code (and your account, if signed in), with a random click reference | Your use of the site |
| Internet activity | Pages viewed, device type, language and how you arrived. Without your consent: counted without cookies, using a session that lives only in the open tab and a visitor code that changes every day and cannot be traced back to your IP address. With your consent: a first-party cookie that recognizes your device (400 days) and Google Analytics | Your browser |
| Photos (optional) | A photo of yourself you upload to the virtual try-on studio, and the image created from it | You |
| Mobile number (optional) | Your mobile number and language if you sign up for texts, with proof of your consent: the exact consent wording, the time, the page you signed up on and a one-way hash of your IP address | You |
| Newsletter interests | Houses and categories saved to your wishlist, stored with your newsletter subscription, how often you want new-arrival emails, and your time zone (so emails arrive at a reasonable hour) | Your wishlist, your choices, your browser |
| Email engagement | When you click a link in one of our emails (links pass through our own address first), and whether an email bounced or was marked as spam | Your email, our email provider |
| Price alerts without an account (optional) | Your email address, the pieces you asked us to watch, their price when you asked, and proof of your consent (notice version, time, page, one-way hash of your IP address) | You |
| Target prices and size alerts (optional) | The price you want to be told about and its currency, or the size you are waiting for, the piece, and when the alert was sent. Without an account, the same email and consent proof as price alerts | You |
| Product views linked to your account | Which pieces you looked at while signed in — only if you accepted cookies | Your use of the site |
| Referrals | Your personal invitation code, and whether a visit, sign-up, newsletter confirmation or click-out came through someone's link | Your use of the site |
| Shared lists (optional) | The name you give a list you make public, the display name shown on it (your chosen name, or your first name and initial), its pieces and its followers | You |
| Messages | What you write to us | You |
We do not take orders or payments, so we never receive your card details or delivery address. We do not collect precise location, and we do not knowingly collect information from anyone under 16. You must be 16 or older to use accounts, the newsletter and the studio, and of the age of majority where you live to sign up for texts.
How we use it
- To run your account, wishlist and the alerts you asked for.
- To send our newsletter, only if you subscribe (every email has a one-click unsubscribe).
- If you subscribe to the newsletter, to send you a weekly digest of new pieces from the houses and categories you saved to your wishlist (we store those interests with your subscription). You can unsubscribe from any email.
- To send you text messages about new arrivals and price drops, only if you sign up and confirm by text (see "Text messages" below).
- If you subscribe, to send a short welcome series, new-arrival emails at the frequency you choose (daily, weekly or never), and — only if we switch it on and you are signed in and subscribed — one reminder about pieces you looked at several times. Each email has an unsubscribe link.
- To credit invitations: when someone joins through your link we count it on your account page and may give you a status such as "Insider" (never money or discounts). We never email the people you share your link with.
- To show lists you choose to make public, with the display name you picked.
- To send you to a retailer and be credited for it: the retailer's affiliate network receives a random click reference, never your name or email.
- If you subscribe to the newsletter, we use the houses and categories you saved to choose what the weekly digest shows you (a simple form of profiling). Turn it off by unsubscribing on the email preferences page.
- To measure which emails are useful (clicks only — we do not track email opens) and to stop emailing addresses that bounce or complain; if you don't click or sign in for six months we ask once whether you still want our emails, then pause them.
- To understand and improve the site with aggregate statistics.
- To prevent abuse and keep the site secure.
Who we share it with
We share personal information only with service providers who work for us under contract, and only what they need:
- Affiliate networks and retailers (Rakuten Advertising, CJ, Awin, Impact, Partnerize, FlexOffers, Sovrn, Skimlinks and retailers' own programs) — the click reference and the page you came from, when you follow a link to a retailer. What you then do on the retailer's website is covered by its own privacy policy.
- Resend — email delivery.
- Twilio — text message delivery, only if you sign up for texts.
- DigitalOcean — hosting and database.
- Google and Apple — only if you choose to sign in with them.
- fal.ai — only if you use the virtual try-on studio: your photo is processed to create the image and deleted from our systems after 24 hours.
- Google Analytics — only after you accept cookies, with Google's advertising features and data sharing turned off.
- Anthropic — machine translation of product information (no personal information is sent).
We may also disclose information when the law requires it, or to protect our rights or someone's safety.
When you follow a "Shop at …" link you pass through the affiliate network's or link partner's tracking address on the way to the retailer; they may set their own cookie there to credit the sale, under their own privacy policies.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. See Do Not Sell or Share My Personal Information.
Text messages (SMS)
- Signing up for texts is optional and open to US and Canadian mobile numbers. We use them for new arrivals and price drops.
- Double opt-in: after you sign up, we text you a confirmation; you are subscribed only once you reply YES.
- As proof of your consent we store your phone number, your language, the exact consent wording you agreed to, the time, the page you signed up on and a one-way hash of your IP address.
- Texts are sent through Twilio, which processes your number on our behalf.
- We send marketing texts only between 9:00 a.m. and 8:00 p.m. in your local time (based on your area code), and never more than three in 24 hours. Message frequency varies. Message and data rates may apply.
- Reply STOP (or ARRET in French) at any time to stop, START to subscribe again, HELP for help.
- Consent to receive texts is not a condition of any purchase.
- We never sell or share your phone number or SMS consent with third parties for their marketing.
- Carriers are not liable for delayed or undelivered messages.
Virtual try-on photos
- The studio is optional and for adults only. Upload only a photo of yourself.
- Your photo is sent to fal.ai to create the image and is not used to identify you. We ask our provider not to keep it or use it to train models.
- Your photo and the result are visible only to you and are deleted automatically after 24 hours (sooner if you delete them).
- Where a photo of your face may count as biometric information (for example in Illinois, Texas, Washington or Colorado), we ask for your written consent first, use it only to create your image, never sell or share it, and destroy it within 24 hours.
Where it is processed
Our service providers may store and process information in the United States, Canada and the European Union, where it may be accessible to courts and authorities under local law. Wherever it is processed, we require it to be protected to the standard of this policy by contract. Before transferring information about Quebec residents outside Quebec, we assess the protection it will receive.
Cookies and Global Privacy Control
- One essential cookie keeps you signed in; another remembers your language and currency.
- Statistics cookies and Google Analytics are used only after you accept the cookie notice.
- If your browser sends Global Privacy Control or "Do Not Track", we record no statistics for your visit and load no analytics.
- If you accept cookies and arrived through an invitation link, a cookie remembers that link for 30 days; without consent it is kept only for your visit.
- Your browser also stores small settings on your device (for example, that you closed a sign-up prompt) so we don't ask again for 30 days.
- Retailers and affiliate networks may set their own cookies on their websites when you arrive there.
How long we keep it
| Information | Kept for |
|---|---|
| Click records and visit statistics | 400 days |
| Referral visits | 400 days; other referral credits 3 years |
| Price alerts without an account | Until you turn them off (deleted 90 days later); unconfirmed requests 30 days |
| Target prices and size alerts | Until you remove them or the piece from your wishlist; size alerts end when the piece is withdrawn and are deleted 90 days after they were sent; unconfirmed requests 30 days |
| Record of automated emails and texts sent to you | 3 years |
| Email clicks | 400 days; bounce and spam-complaint records are kept so we never email that address again |
| Searches typed on the site | 365 days |
| Try-on photos and results | 24 hours |
| Your account, wishlist and alerts | Until you delete them |
| Newsletter subscription and interests | While you are subscribed, then 3 years as proof of your consent or unsubscribe |
| Text-message consent and opt-outs | 5 years after the last message, as proof required by law |
| Messages you send us | 2 years |
| Error and security logs | 90 days to 2 years |
Expired sign-in sessions and codes are deleted automatically.
Your rights
Depending on where you live, you may have the right to:
- know what personal information we hold about you and receive a copy;
- correct it;
- delete it;
- withdraw consent (for example, to the newsletter or to texts) at any time;
- opt out of the sale or sharing of your information and of targeted advertising (we do neither).
California residents: you have the rights above under the CCPA/CPRA, including the right to know the categories listed in this policy, and the right not to be discriminated against for exercising them. You may use an authorized agent. Residents of other US states (such as Colorado, Connecticut, Virginia, Texas and Oregon) have similar rights. If we decline your request, you can appeal by replying to our answer with "appeal"; we answer within 45 days and, if we still decline, tell you how to contact your state attorney general. Canada: you have rights of access and correction under PIPEDA. Quebec residents also have the right to data portability and to be informed of automated decisions. You may complain to the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information.
To make a request, write to hello@lauvane.com or use the contact page. We verify your identity with a code sent to your email address and answer within 30 days (45 days where US law allows).
Changes
We will post any change to this policy on this page with its date, and tell account holders and subscribers by email before a material change takes effect.